Pawsitive Connection
An interactive app that strengthens the bond between you and your dog
Research Methods: Ethnographic Research, Persona Development, Interviews, User Journey Mapping
Pain point: Creating a design for two users that focused on both individual and shared goals. Pawsitive Connection is gamified to encourage long-term retention.
Role: Lead UX Designer, Visual Researcher, Concept Designer,
Project Type: Mobile Application
Challenge: Pet owners typically manage their own wellness and their pets' health separately, missing out on the opportunity to build shared healthy habits.
Solution: A wellness platform that tracks human and pet health, encouraging engagement through shared activities, health insights, and daily challenges.
Track your health with your dog's health-together
Live Stats
Log
Stay Synced
Get Active
Share & Connect
How it works
While most health apps track dog or human users, Pawsitive Connection uses duo tracking to connect your daily routine with your dog's. By gamifying dog ownership and personal care, obligatory chores can become shared victories.
Keep track of shared metrics and get more in-depth data by connecting your smart items, like an Apple Watch and your dog's smart collar. Daily tips, such as using a food puzzle for playtime or teaching your dog a new trick, will keep your relationship engaging.
You can be rewarded for good pet ownership. Earn badges and discounts with participating brands by meeting daily tasks.
Stay updated on your health and keep track of your dogs. Having a clear view of changes in patterns can help you get ahead of health concerns and keep your vet well-informed.
Sarah
Occupation-Marketing manager
Age-32
Dog-Bernese Mountain Dog
Sarah loves her dog Luna, but has a busy work schedule. By 5 pm, she is feeling exhausted but knows she needs to fulfill her dogs' needs.
Sarah’s Type A personality makes her reliant on schedules and tasks, but she hasn’t found a routine that fits her and Luna.
Pawsitive Connection can hold her accountable through daily challenges and reduce work-related stress levels.
Who is Pawsitive Connection for?
Marcus
Occupation- Veteran
Age- 59
Dog- Golden Retriever
Marcus recently suffered a cardiac event, and his doctor suggested increased daily activity.
Currently, Marcus struggles with committing to the gym but loves spending time with his dog Roscoe.
With Pawsitive Connection, Marcus can spend quality time with Rosco while increasing his personal activity levels.
Liam
Occupation- Server
Age-27
Dog- Aussie Mix
Liam is still in college but lives off campus with his roommate. Against his family's advice, he adopted his dog Bongo.
Liam is a first-time dog owner and is unsure of where to go for advice.
By using Pawsitive Connection, he can develop the skills needed to successfully care for Bongo and even learn more about dog ownership through tips and community discussions.
Pawsitive Connection is designed for all dog owners. Here's how some users find the app useful.
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Veterinary records , such as vaccine information, microchip numbers, and insurance details, can be stored here.
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An incident/symptom log keeps track of canine health.
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Basic information, such as the dog's weight and nutritional needs are reflected in an easy-to-read chart with general health tips.
Mental Wellness/User Profile
The user can log mood and emotions before and after interacting with their dog.
Recorded sleep patterns and daily activity are displayed in the Mental Wellness tab to provide a clear view of current habits and trends.
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Duo challenges encourage users to spend time with their dog. Tasks such as “complete 7 days of 30-minute walks” and “Visit 5 new dog parks this month” gamify dog ownership.
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The Playtime Tracker is a timer that resets daily and can be set to go off at a time of convenience. When the timer and notification go off, the user needs to engage in fifteen minutes or more of playtime.
The Synced Dashboard
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SplitScreen health view on the main dashboard displays health metrics at a glance.
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Direct sync between Apple Watch, Fitbit, Google Fit, and pet wearables, such as FitBark, Whistle, and Tractive, to automatically log activity.
Goal
Develop an app that removes guilt and empowers dog owners to turn pet related chores into shared achievements. By gamifying Pawsitive Connection, the user can feel excited to check off daily tasks that fulfill both their own and their dogs' needs.
Challenge
Users struggle to maintain wellness habits when they lack outside encouragement and reinforcement.
Current health tracking for humans and dogs is fragmented, requiring users to manage separate tools.
Busy schedules and fatigue make dog ownership feel like a chore at times.
Shared Activity
Health Hub/Dog Profile
Product Summary