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Role: Brand Identity Designer
Project Type: Brand Identity, Mobile Application, Website
Challenge: Develop an identity that users don't feel overwhelmed by. NomAid is for both seasoned and new travelers, but simplified branding is used to speak to those unfamiliar with the world of mobile adventure.
Solution: Playful signage and heavy use of iconography position NomAid as a service built to hold your hand through the experience.
Research Methods: Brand Positioning
Pain Point: NomAid has the quirk of being for both the vacationer and the true nomad. Signifying to both groups felt difficult. Similarly, Patagonia appeals to both the novice and the pro, so I drew a lot of inspiration from their brand language.
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