top of page
![glassese [final].webp](https://static.wixstatic.com/media/cea1af_cdfda2d546854e5f926f2ddb1761e620~mv2.webp/v1/fill/w_980,h_2675,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/glassese%20%5Bfinal%5D.webp)
Role: Brand Identity Designer,
Project Type: Brand Identity, Advertising
Challenge: Encourage luxury consumers to participate in circular fashion without greenwashing the brand identity.
Solution: Low contrast speaks to quiet luxury, and tonal neutrals signify serenity and wealth. The branding steers away from playful design and positions itself as high class.
Research Methods: Consumer Behavior Analysis, Brand Positioning, Visual Aesthetics Analysis
Pain Point: During logo development, I struggled to find a font that felt both luxurious and subtly unique. Ultimately, I chose to alter an existing typeface to fit the brand.
bottom of page