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Role: Brand Identity Designer
Project Type: Brand Identity
Challenge: Develop a brand that not only appeals to a young audience but also speaks to the safety features that parents value most.
Solution: A playful and trustworthy visual identity that encourages exploration and celebrates childhood independence.
Research Methods: Brand Positioning, Visual Trend Analysis, Audience Questionnaire
Pain Point: Koda needed information that could be understood by parents and their children alike. A popular early 2000s design aesthetic, “kid tech,” did exactly that. Implementing safety specs and fun graphics to balance the appeal between consumers.
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